marketing

Stop Blaming Millennials

It’s time to stop blaming millennials for a lack of interest in overpriced and overhyped wine. Since the 1970s, vintners and landowners have steadily inflated bottle prices: cult brands like Screaming Eagle and Colgin command an incomprehensible $1,000 per bottle. The problem is, Millennials don’t buy it (and can’t buy it, more on that below)