Montréal, Canada
Agency Road Tour to Montréal, Toronto & Vancouver
This fall, Managing Director and dipWSET Trish Heywood organized an inaugural series of Spanish wine education seminars for leading trade and media in Canada. A native of Vancouver, Trish designed our first three-city tour of Montréal, Toronto and Vancouver as a Master Class on the wine region of Rías Baixas. Local partners David Lawrason of Wine Align, Quebec’s first Master Sommelier Elyse Lambert and Somm360 brought invaluable expertise to the campaign, with over 120 top sommeliers, retailers, wine educators and media in attendance.
Wines from Spain are increasingly popular with Canadian wine consumers. According to the Observatorio Español del Mercado del Vino (OeMv), demand for Spanish wines grew 17% in the first half of 2019, far outperforming the flat category growth rate. In response, Canadian restaurants and retailers are rapidly expanding their Spanish offerings at all price points, making our experiential tour of Spain’s celebrated Albariño wines particularly timely.
As Canada emerges as an increasingly important player in Spanish wine imports and beyond, we look forward to offering more brand-building support to our clients across the country.
To learn more about Gregory + Vine, click here or email trish@gregoryvine.com.
Canadian Wine Masters
M.S. Elyse Lambert leads an Albariño Master Class with Gregory + Vine in Montréal, Canada (Fall 2019).