Chef Katie Button for Rías Baixas
*Select Photos Courtesy of Rías Baixas
Find your way:
ALBARIÑO FROM RíAS BAIXAS
Albariño from D.O. Rías Baixas is not only Spain’s most celebrated white wine, it consistently ranks among the top wines in the world. For the past five years, we have been the agency of record for D.O. Rías Baixas, responsible for a fully-integrated branding and communications campaign with the participation of over 50 wineries from this timeless wine region. Since 2015, Albariño exports have increased 12%, with the U.S. accounting for almost half the growth.
Programs such as Find your Way to Rías Baixas and Pop-Up Albariño have supported growth in brand awareness and sales, consistently outperforming the U.S. white wine market. Tactics include sommelier education, retail partnerships, consumer education and breakthrough digital marketing programs strategically designed to educate, inform and drive purchasing impact.
As a result of a dynamic influencer program, media and social impressions have doubled year-over-year resulting in widespread recognition of the region’s distinctive identity. Direct-to-consumer digital promotions have driven a 4X growth in social reach over the past two years. Our ability to identify and cultivate renowned food, wine and travel experts has enhanced the reputation of Albariño from Rías Baixas as the go-to white wine for all seasons, including feature coverage in the Wall Street Journal, Travel & Leisure and Food & Wine.