*Select Photos Courtesy of Prosecco Superiore DOCG
Destination Vino:
Prosecco Superiore DOCG
From 2015–2017, we worked with Prosecco Superiore DOCG on U.S. branding and communications. The Get Superiore educational tour supported education with US Ambassador Alan Tardi in ten cities across the country.
We developed innovative collateral materials including a concise and visually stunning media kit, “An Introduction to Conegliano Valdobbiadene Prosecco DOCG”, the dynamic “Top 5 Things to Know About: Conegliano Valdobbiadene Prosecco DOCG” consumer guide, signature tasting mats and sheets, as well as engaging quarterly newsletters and on-site event social media outreach.
Sampling campaigns based on a seasonal focus and relevant news from Prosecco DOCG – including the nomination of Conegliano Valdobbiadene as a UNESCO World Heritage Site – played an integral role in securing top-tier media placements, including Forbes, Imbibe, Vine Pair, The Daily Meal, Beverage Dynamics, The SOMM Journal, among others.
Agency work included coordination of journalist trips to the region for the ultimate immersion. Highly successful digital partnerships with Wine Enthusiast Magazine, #WineStudio, American Wine Society, SOMMCON and Wine.com rounded out the experience.
With a focus on quality production and brand education, this multi-faceted campaign for this luxury wine region allowed us to expand brand awareness in new markets through an active participation by media, influencers and trade partners.