Winemakers and Press at 701West Lounge, Times Square
strong women make big bordeaux bottles: 2020 tour
Timed with Women’s History Month, a special delegation of all-women winemakers from Bordeaux took over New York restaurants during the first week of March 2020. The inaugural campaign – Strong Women Make Big Bordeaux Bottles – showcased the collective talent of the women winemakers from this renowned region with the participation of 65 New York accounts.
Working closely with the Vins de Bordeaux communications team, we organized a NYC bus tour that engaged top-tier media with inspiring women winemakers and sommeliers. Our team handled all press outreach, resulting in high impact podcast, radio, television, digital and print coverage. During the one-week activation, we reached an audience of 500 million consumers. The participating restaurants and wine bars sold through more than six hundred double-magnum bottles, making this inaugural campaign for the talented women of Bordeaux a sell-out success.